Sales Vs. Branding

Before you read my blog post and what this means for a musician — please read #garyvee article first

Soooo how does this relate for musicians or anyone really!

Example …

An artist creates an album — wants to sell that album

An artists makes a music video — wants people to watch the video

An artists has an upcoming show — wants people to attend

But …. it isn’t about those things — those results should be the by-product.

People enjoy your music — so will buy your album

people like watching your content — so watch your music video

people like coming to your shows — so they come


So what does this all mean?

It means, stop focusing on short term goals and focus on building a community around you.

There are so many different ideas but here’s a few that come to mind …

Get to know the folks who already follow you ….

Follow them, like their content, comment and their connent and respond to comments.

Utilize hastags to their full protentional — follow ones that connect with your branding and build relationships with folks that use those hashtags or like those hashtags

This is just the tip of the iceberg — there is so many things you can do.

So basically stop focusing on how many “fans” you have and focus on how many people connect with.

In the past year, I’ve learnt what a micro-influencer. So for both the studio and my personal branding, I have stopped focusing on constantly building my audience or selling something to them.  It isn’t the size of my audience but rather the reach of it. But I have pleasently suprised of how much my audience has grown in the past year.

I encourage each and everyone of you to focus on your existing reach and make it strong.

Reminds me of an old saying:

“It’s not whether you win or lose, it’s how you play the game.”
― Grantland Rice

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                                 branding (marketing) verus sales (advertising)