There is simply not enough time in the day to be able to do everything is something I constantly hear. And it’s completely true.
There’s only 24 hours in day and much of that is spent trying to do things such as hold down a job to pay for stuff that we need to survive such as bread and milk. Lol so what do you do when you want to do something more – create something and not burn out.
So here’s an example …. A singer I’m mentor was complaining that between school, work, and life – she doesn’t have time to record covers which she’s doing to do build her fan base. It’s completely understandable ….. Travel time is long for her and add all the work she has to do – when she can actually find the time to do what she needs to do.
Gary Vaynerchuk in one of his shows talks about artists producing less content to be able to have the time to pump it out. So how can this singer use that for her advantage ….
- Record one really good cover video that can be promoted and used on different social media platforms
- Maybe she doesn’t post a full video but instead does short a capella videos on Instagram once a week
Then take the material and use a site such as hootsuit to pre-post things. These sites are such a lifesaver.
The point is less is more – especially when the quality is there. Focus on ways of producing good product that can be used in all sorts of way to promote yourself.
Do you know someone who might benefit from this – please share
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