I just did a podcast understand why social media is important! I.e. Using social media as a controlled word of mouth

Here’s a few more tips:

1. Be consistent – create relationships

2. Be creative – find new ways of communicating with your community 

3. Connect with your community – don’t talk at people, talk with friends. Ask questions

Enjoy my podcast! http://pardalismusicstudio.bandcamp.com/track/social-media-for-artists