Posts filed under: Music Industry

As Pardalis Studio prepares for our Canada Music Week Concert (Sunday Nov 26th @ 7 pm The Sanctuary in Brentwood 1600 Delta Ave Burnaby), it has been an eye opening experience researching Canadian Music and understanding the driving forces behind...
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In the past few weeks, a recurring scenario seems to be happening with Canadian Artists that I connect with …..                                                    Great product but it hasn’t moved since they released it. Hardly any views on youtube, haven’t sold any or...
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    I’ll never forget my taste with email marketing (with dial up no less) when I worked at Castel Marketing back in the early 2000’s. One of our clients was a timeshare and many people wanted something they could...
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I just did a podcast understand why social media is important! I.e. Using social media as a controlled word of mouth Here’s a few more tips: 1. Be consistent – create relationships 2. Be creative – find new ways of...
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Listening to my podcasts and starting to think of developing  what your brand is? Here’s some ideas to think about when developing your brand: 1. Go study brands of people/companies that you admire. 2. Create a set of notes of...
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First of all what is Branding — well according  to entrepreneur.com Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. So what does that mean for us artists? It...
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My trip to New York was so inspiring but not in a normal way. I mentioned this in my radio show “Pardalis 101” this week and wanted to go into a little more detail about it. So what happened in...
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As musicians, we focus on training ourselves – how we can we have the best technique? We work on having the best riffs, the best trills, the best speed etc. We study as many scores to understand what we’re playing....
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Wanted to wish everyone celebrating Orthodox Easter this coming weekend – a wonderful blessed Paska Everyone who celebrated this past weekend, hope you had a wonderful blessed Easter...
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