Posts filed under: Music Industry

I just did a podcast understand why social media is important! I.e. Using social media as a controlled word of mouth Here’s a few more tips: 1. Be consistent – create relationships 2. Be creative – find new ways of...
Continue Reading →
Listening to my podcasts and starting to think of developing  what your brand is? Here’s some ideas to think about when developing your brand: 1. Go study brands of people/companies that you admire. 2. Create a set of notes of...
Continue Reading →
First of all what is Branding — well according  to entrepreneur.com Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. So what does that mean for us artists? It...
Continue Reading →
My trip to New York was so inspiring but not in a normal way. I mentioned this in my radio show “Pardalis 101” this week and wanted to go into a little more detail about it. So what happened in...
Continue Reading →
As musicians, we focus on training ourselves – how we can we have the best technique? We work on having the best riffs, the best trills, the best speed etc. We study as many scores to understand what we’re playing....
Continue Reading →
Wanted to wish everyone celebrating Orthodox Easter this coming weekend – a wonderful blessed Paska Everyone who celebrated this past weekend, hope you had a wonderful blessed Easter...
Continue Reading →
In recent weeks, we’ve all seen articles about that sheet music store closing in New York and how classical and jazz music is at an all time low. At the same time though, music in general is at an all...
Continue Reading →
  I recently had the opportunity to sit in on a lecture about our Queen Elizabeth. A quote of hers that really stood out to me:   You have to be seen to be believed” The queen who has very...
Continue Reading →
Today, we celebrate Remembrance Day and I got thinking! What would have been like for musicians under Hitler? Did they control music like everything else? I remember learning in music history that Richard Strauss that although he was first director...
Continue Reading →